Privacy policy

Last updated: October 10, 2026

Your trust matters to us. This Privacy Policy explains what personal information Hale & Wit collects, how we use and share it, and the choices you have. Hale & Wit is owned and run by Chesapeake Commerce LLC, 9 Ramsdell Ct, Gaithersburg, MD 20878 ("we," "us"). It applies to haleandwit.com, our emails, and our customer service.

The short version: we collect what we need to run your orders and subscription and to improve our store. We don't sell your information for money, we don't ask for your medical history, and you can ask us to see, correct or delete your information at any time.

1. Information we collect

Information you give us

Contact and order details: name, email, phone number, shipping and billing address, and what you buy.
Account and subscription details: your login, subscription products, schedule, and any skips, pauses or cancellations.
Payment information: your card or wallet details go directly to our payment processors. We don't see or store your full card number.
Messages and feedback: emails to us, reviews, survey answers, and reasons you share when you cancel or claim a refund.

Information collected automatically

Device and usage data: IP address, browser and device type, approximate location (from your IP address), pages viewed, how you got to our site, and whether you opened or clicked our emails.
Cookies and similar technologies (see section 5).

Information from others

Our service providers, such as delivery status from our fulfillment partner and carriers, and fraud checks from our payment processors.
Advertising and social platforms, such as Meta (Facebook and Instagram), if you interact with our ads or pages there.

2. About health-related information

We don't ask for medical information, and you don't need to share any to shop with us. We know, though, that what you buy from a supplement store can feel personal. We use your purchase history to fulfill your orders, run your subscription, help you when you contact us, and send marketing emails if you've signed up. We also share limited purchase events with Meta to measure our ads, unless you opt out (see section 5). We never sell your purchase history for money. If you tell us something about your health in a message, we use it only to answer you.

3. How we use your information

To process payments, ship orders, and send order confirmations and tracking.
To run your subscription, including renewal reminders, receipts, price-change notices and cancellation confirmations.
To provide customer service and handle refunds and guarantee claims.
To prevent fraud and keep our store secure.
To understand how our site is used and improve our products and store.
To send marketing emails, if you've agreed to receive them (you can opt out anytime).
To measure our ads and show them to you on Facebook and Instagram, unless you opt out (see section 5).
To meet our legal, tax and accounting obligations, and to enforce our Terms.

4. Who we share it with

We share personal information only as needed to run Hale & Wit:

Shopify, which hosts our store and checkout.
Appstle, which manages subscriptions and your subscription account.
Supliful, our fulfillment partner, which receives your name, shipping address, contact details and order contents to pack and ship your order.
Shipping carriers (such as USPS), to deliver your package.
Payment processors (Shopify Payments, Shop Pay and PayPal), to take payments and prevent fraud.
Shopify Email, to send order and marketing emails.
Meta, through the Meta pixel on our site and Meta's Conversions API, which sends information such as pages viewed, items added to cart, purchases, and hashed (scrambled) contact details directly from our store to Meta. We use this to measure and improve our ads. Shopify also provides us with store analytics.
Professional advisers such as accountants and lawyers, and authorities where required by law or to protect rights and safety.
A future owner, if our business is sold or reorganized. This policy would continue to apply to your information.

We do not sell your personal information for money. Because we use the Meta pixel and Conversions API, some state laws treat what we share with Meta as a "sale" or "sharing" of personal information for targeted advertising. You can opt out at any time (see sections 5 and 8), and we'll stop sharing your information with Meta for advertising.

5. Cookies, analytics and ads

We use cookies and similar technologies to keep your cart and account working, remember your preferences, understand how our site is used and, if you allow it, measure and personalize our ads. You can manage non-essential cookies through the cookie banner on our site and through your browser settings. We honor Global Privacy Control (GPC) signals as a request to opt out of targeted advertising and "sales" or "sharing" of personal information for the browser that sends them.

6. Emails and texts

Marketing emails: sent only if you sign up. Unsubscribe anytime using the link in any email.
Texts: we don't send marketing text messages at this time. If we start, we'll ask for your express consent first, and consent will never be a condition of purchase.
Account messages: while you have an active order or subscription, we'll still send order, renewal and other service messages, even if you've unsubscribed from marketing.

7. How long we keep it

We keep personal information only as long as we need it for the purposes above. Order and payment records are kept for 7 years to meet tax and accounting rules. Marketing data is kept until you unsubscribe or ask us to delete it.

8. Your privacy rights

Wherever you live in the U.S., you can ask us to:

tell you what personal information we have about you and give you a copy;
correct information that's wrong;
delete your information (we may need to keep some records, such as order history required for taxes);
stop using your information for targeted advertising, or "selling" or "sharing" it; and
stop sending you marketing.

Residents of some states, including California, Colorado, Connecticut, Maryland, Oregon, Texas and Virginia, have these rights under state law. We offer them to all our U.S. customers. To make a request, email hello@haleandwit.com with the subject "Privacy request." We'll confirm your identity (usually by matching your email and order details) and respond within 45 days. You may use an authorized agent; we may ask for proof that they're authorized. If we decline your request, you can appeal by replying to our decision with the subject "Privacy appeal," and we'll respond within 45 days. If you're not satisfied, you can contact your state attorney general. We will never charge you more or treat you differently for using your privacy rights.

California residents: in the past 12 months, we have collected the categories of information described in section 1 (identifiers, commercial information, internet activity, approximate location, and customer records) for the purposes in section 3, and disclosed them to the categories of recipients in section 4. We don't use or disclose sensitive personal information for purposes that would give you a right to limit it. Under California's "Shine the Light" law, you can ask us once a year about any sharing of personal information with third parties for their direct marketing; we don't do this.

9. Security

We use reasonable safeguards, and we choose service providers who protect your information too. Payments are encrypted and handled by our payment processors. No system is perfectly secure, so please use a strong password and let us know if you notice anything unusual.

10. Children

Our store and products are not intended for children, and we don't knowingly collect personal information from children. If you think a child has given us personal information, please contact us and we'll delete it.

11. Where your information is stored

We sell only within the United States. Our service providers may store and process information in the U.S. and in other countries, with appropriate safeguards.

12. Changes to this policy

If we update this policy, we'll post the new version here with a new "Last updated" date. If a change is significant, we'll let you know by email or with a notice on our site.